First spray is sweet rum and tobacco/slightly burnt smell (in a good way). It seems very masculine initially. .
Then the rum becomes sweet and nutty, and the tobacco becomes roasted cacao.
The coffee isn't obvious, but it's probably there more to enhance the richness/cacao.
It's reminiscent of those sugar coasted roasted cashew nuts you can snack on. But, deeper and because of the deep rum, and roasted notes.
Ultimately it's so unisex. I love that about it, because it's hard to find obvious-gourmand scents, that are safe blind buys for males (without being overly sweet or feminine, or overly masculine to the point that the gourmand profile is minimal). They accomplished something great here.